Wow.. a real saving
Posted by Ian Holsman
Just come back from the supermarket where I saw a pack of parmesan cheese (125g) for $2.21.. on sale for a saving of >1c<. yes. .. 1 cent!..(which would have been rounded away at the checkout anyway) and of course the next size up (250g) was for sale at $3.57 (not on sale).
now before you laugh and say stupid pricing systems…
The sale thing actually worked.
It drew my eye, and I put it in my shopping cart because all I saw was the ‘sale’ sign, and didn’t bother shopping around for prices.
How many of you stop and look at the prices of alternatives (and sizes) when you shop? Since taking the marketing course I have a new respect for advertising, and and how effective it is.
If you really have some time on your hands take this weeks supermarket receipt with you and see how much you can save this week on the same basket of goods. I bet it is around $10-20.
I now try to actively look at the promotions and the different products on offer, trying to find the one which is best for me to buy (as opposed to what is best for the store).
So the next time you need to sell something offer it at a high price and give them a discount back to your actual price… everyone likes getting a deal.. even if it is only 1c.