why is google partnering?
Posted by Ian Holsman
in Valleywag they ask google is partnering, and believe it’s all to do with hurting microsoft.
BS. It’s about lack of future growth (and revenue) in search .. their main revenue generating area.
so.. google’s strategy (as I see it) is simple
get more people and businesses online.
While ALL the large businesses are on line, the SMB area is severely underrepresented. and that means they aren’t advertising online either. So by partnering with intuit (and giving each intuit user a $50 adsearch credit) they are opening up a whole new segment..
This will be of benefit to everyone who feeds off the internet. .. these SMB businesses will need the services of IT Professionals..
People who use adsense on their sites will love more people competing for visibility on their sites as well.
The one question i’m not sure about it the splogs. I’m not sure if increasing the minimum bid they have to have will bid higher for their ads (but in converse the ads they show on their sites will also be higher).
So if I had a 1-200k or so to invest, I would be investing in services which can help these SMB businesses succeed.. as there will soon be a whole lot of demand for them.