2006-12-04
I agree with bankwatch
Colin on Bankwatch "takes issue":http://bankwatch.wordpress.com/2006/12/03/a-bubble-watcher-watches-google-new-york-times/ with "winer's latest post about google":http://www.scripting.com/2006/11/28.html#bubbleBurst20
The prevailing wisdom is if the economy goes down, advertising will go down with it, and as such google will suffer (and as a by product so will publishers).
but I disagree, internet advertising is measurable. With google adsense you can get a causal relationship between a ad-click and a product sale, as such it will be easier to justify the ad-spend on google.
Less measurable media like print, radio, and Television will have a harder time, as they don't have as easy a method of ad spend to product sale.
So you might actually find more vendors moving to google during a economic downturn. as that spend can be justified more easily, and has a easier line between ad-spend and product sales.