I agree with bankwatch
Posted by Ian Holsman
Colin on Bankwatch takes issue with winer’s latest post about google
The prevailing wisdom is if the economy goes down, advertising will go down with it, and as such google will suffer (and as a by product so will publishers).
but I disagree, internet advertising is measurable. With google adsense you can get a causal relationship between a ad-click and a product sale, as such it will be easier to justify the ad-spend on google.
Less measurable media like print, radio, and Television will have a harder time, as they don’t have as easy a method of ad spend to product sale.
So you might actually find more vendors moving to google during a economic downturn. as that spend can be justified more easily, and has a easier line between ad-spend and product sales.