2006-07-27
Fraud Rates: why disclosing them is a bad idea
Over on the "adwords":http://adwords.blogspot.com/2006/07/estimating-invalid-clicks.html blog, they made a big announcement that they will start displaying the 'fradulent' clicks in a report. what a waste of energy. why? well.. it provides no useful information to anyone. 1. First remember it tracks the clicks that google *thinks* are fraudulent, not what are fradulent. There is a big difference here.. What kind of ...