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um.. how does this work?

According to "Paid Content":http://www.paidcontent.org/entry/419-disney-acquires-club-penguin-in-deal-values-at-700-million-to-be-brande/ Disney just bought "clubpenguin":http://clubpenguin.com for $350M + another $350 possible earnout. so.. what I don't understand is how the maths works here. The site has 700,000 members each paying $6/month. If you do the raw estimates disney has just paid $1,000 per account. lets say clubpenguin REALLY takes off, and say becomes ...