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Articles tagged with 'mba'

And with a click of a 'send' button my MBA is complete

I just submitted my final assignment "An analysis of WalMart's leaked brand positioning" and i'm done.

Looking back over the last couple of years, I think doing the course was valuable, as it opened my eyes up to different things that I didn't know I didn't know. I wish I didn't "waste" some of the electives. What made them a waste? shitty lecturers ...

How not to conduct a recruitment interview

It's careers week at MBS, and a handful of companies have come to present themselves to students. I mainly chose to attend the financial related ones, and will give you a summary of the types of jobs on offer and how they got pitched. High Value-Add consulting -- Looking for the top 1% of graduates, work 80-90 hours a week and travel to exotic places you would have ...

It's called Lock in.

"Over at Techdirt":http://techdirt.com/articles/20060808/1444217.shtml, Mike wrote a interesting article about how doctors (and car park operators) are getting screwed over by their use of proprietary software. I have no pity for them. It's one of the first things (maybe the second.. how to do powerpoint is the first) they teach you in business school.. create a product with high switching costs ...

Urchin / Licensing models / Open source

over at TextDrive they are upset that they can't renew the urchin data center licence since the do-no-evil Google bought them, and seemed to have started a Petition/Survey to convince Google that they should continue their current licensing model. Why should google be forced to continue a product pricing model they don't agree with. Google is all about running stuff on their infrastructure. Why do ...

Eating other people's lunches

source: The Friction Free Economy There are four basic strategies to fight a dominant market leader.

Brute force

Attack the market leader through an aggressive attack on several fronts
  • beat price-learning curve
  • branding
  • tailoring (to the market of one)
  • volume manufacturing
  • execute Davidow's law (beat them to the market on the next round, and gain the lead when you obselete their product)

Momentum

Find a weak spot ...